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Local Surfing Company
Based in Seattle, WA
Freelance UI redesign of
landing page and reviews tab
FOIL
WORLD
FOIL
WORLD
Foil World is a local surfing company that I contributed to the redesign of their website. I was given an existing site with a logo and theme, and was given creative freedom to improve user-friendliness and site navigation. This project includes only the landing page and reviews tab.
Website Redesign
UX and UI Design
8 Weeks
Figma, Photoshop, Wordpress
PROBLEM STATEMENT
Existing site was not user friendly and extremely busy. Site navigation was unclear and misguiding to visitor.
POSSIBLE SOLUTION
Using existing logos and theme, a redesign was the best option that would improve site navigation and user friendliness. Specifically redesign of home page and reviews tab.
MY ROLE
I was the head UI designer creating the updated version of the website. In this I created wireframes and mockups on Figma. Then worked with a developer to implemented final designs on Wordpress. I held weekly virtual meetings to present my progress to the owner.
IDEATION
FOR
REVIEWS TAB
MODEL
INFO
IDEATION
FOR
FINAL
DESIGN
New home page
Image carousel
Updated reviews tab
Second menu
Clearer navigation
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